Gay and Lesbian Tourism: The Essential Guide for Marketing Jeff Guaracino

ISBN: 9780080554587

Published: December 3rd 2007

ebook

205 pages


Description

Gay and Lesbian Tourism: The Essential Guide for Marketing  by  Jeff Guaracino

Gay and Lesbian Tourism: The Essential Guide for Marketing by Jeff Guaracino
December 3rd 2007 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 205 pages | ISBN: 9780080554587 | 3.36 Mb

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips forMoreThis unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment.

Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.



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